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In 2013, the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers. The name of the product was not changed to "Nilla Wafers" until 1967. By the 1940s, Vanilla Wafers had become a major ingredient in the Southern cuisine staple banana pudding, and Nabisco began printing a banana pudding recipe on the Vanilla Wafers box. He sold his recipe to Nabisco, and Nabisco began to produce the biscuits under the name Vanilla Wafers in 1898. The recipe for vanilla wafers or sugar wafers was first invented in the late 19th century by German-American confectioner Gustav A. The crusts were first introduced in 1992 alongside pie crusts flavored like two other Nabisco cookie brands, Oreos and Honey Grahams. Nilla also produces a variety of spin-off products, including pie crusts. Presently, Nilla wafers are described as having "natural and artificial flavor", according to the ingredients list on the box. Originally flavored with real vanilla, Nilla wafers have been primarily flavored with synthetic vanillin since at least 1994, a change which prompted some criticism. The original Nilla product is the Nilla wafer, a round, thin, light wafer cookie made with flour, sugar, shortening, and eggs. Originally sold as Nabisco Vanilla Wafers, the product's name was changed in 1967 to the abbreviated form Nilla Wafer. The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla-flavored, wafer-style cookies. Banana pudding with Nilla wafers around the outside
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